#1 Alternative to Groove

Sellular vs. Groove

Meet Sellular. The modern sales engagement platform built for Salesforce. Empower your team to focus more on deals. Save time. Save money.

Salesforce Appexchange Partner
Official Salesforce Partner

Official Salesforce Appexchange listing. Our two-way integration with Salesforce ensures a seamless sync between us.

SOC, PCi-DSS, HIPAA, GDPR compliant
Secure and Regulation Compliant

SOC 2, Privacy Shield, CCPA, GDPR, 

G2 Leader - 2023 Winter Winner, Best CPaaS Platform Award
Product by
Product by Plivo

Enterprise-grade platform with 99.99% uptime, ranked #1 in customer satisfaction on G2.

How Sellular Stacks Up to Groove

Rich features & Intuitive UX



Omnichannel Sequences, Tasks & Automations
Cold Email Outreach
Outbound Calls
Unlimited Calls to US & CA
Pay-as-you-go to 190 countries
Pay for dialer add-on
Pay extra for usage
Native SMS & MMS
Powered by Plivo
Outbound Sales CRM
Works only with Salesforce CRM
Bi-Directional Salesforce Sync
Real-time updates
Real-time updates
Smart Views to view and Edit CRM Data

Sellular vs. Groove: Pricing & Value

Pricing & Value that work for you



Transparent pricing
2 subscription tiers
Basic plan at $50/user
No transparent pricing
Flexible pricing options
Flexible monthly contracts
Annual term contracts
Min. commit - $10,000/year
Scalable feature set that grows with you
Add features as you need them
Pay for unused features upfront
White glove onboarding & Free set up
Every customer is a VIP
Optimized for enterprise teams
Pay an additional fee
24*5 customer support
Free, Fast and reliable.
Optimized for enterprise teams
Pay an additional fee

Sellular vs. Groove: Ease of use

Simplicity over complexity



Free Trial
14- day free trial
14-day free trial
Modern & intuitive learning curve
Intuitive UI makes it simple to use
Complex features with a high-learning curve
Easy user training
Simple to learn
Dedicated coaching needed
Pay an Additional fee
1-day onboarding
Start using Sellular in a day
Onboard in weeks/months
Familiar user experience
Data entry similar to Excel, email similar to Gmail
Groove-specific interface with high learning curve.

The Features You Need, at the Price You Want.



per user per month

For growing teams looking to scale outreach with personalized email automations and sequences.

The Growth plan includes:

Account, Contact, Lead, & Opportunity Management

Email Integration (Gmail, Outlook, or any provider)

Email Sequences

Customizable Grid Layout

Inline Editing

Bulk Updates

Complete Salesforce Integration

Automations for Accounts,
Leads & Contacts

See more →



per user per month

For teams seeking voice and email omnichannel functionality and robust analytics.

The Business plan includes:

Everything in Growth plan, and

Omnichannel Sequences

Integrated Calling as Sequence Steps

Custom Domains for Email Tracking

Unlimited outbound Calling to US & Canada

Outbound Calling to 190 countries
(As per purchased call pack)

Receive calls on Phone numbers (in 46 countries) - View Coverage

SMS Texting (Supported in 12 countries)

Voicemail to Email

Call Recordings and Sharing

Call Dispositions

Automatic Call and Call Notes Logging into Salesforce

See more →

Empower Your Sales Teams throughout the Funnel

For SDRs and BDRs

Personalize Prospecting to Break Through the Noise

Boost outreach with personalized omni-channel messages managed in one tool.
Use real-time Salesforce updates to improve efficiency.
Prospect and schedule meetings at scale.
For Account Executives

Streamlined Admin to Close Deals Faster

Automate Salesforce updates through two-way integration.
Manage leads, opportunities, and accounts all in one place.
Drastically reduce time spent on administrative tasks.
For Sales Managers

Visibility and Insights to Manage a Strong Team

Monitor team performance through pre-built reports and dashboards.
Maintain Salesforce as the single source of truth to eliminate data silos.
Get actionable reporting on all sales communications, from one single tool.

Frequently Asked Questions

Do I have to purchase a minimum number of users for either pricing plan?

There are no minimum users for any of the pricing plans at the moment.

Will I be charged by the minute for my calls or for my messages?

Calling and texting is available in the Growth plan and is unlimited within the US and Canada (subject to FUP). International calling and texting will incur additional charges per minute, which vary by country. Users can also buy an international calling bundle for $30 per org per month and recieve 1000 mins of bundled calling across 30+ countries.

Are there any additional charges to use Sellular across multiple devices (e.g., desktop and mobile)?

No, every user can access Sellular across any of their devices without incurring any additional charges. Sellular offers web app, desktop apps for both Mac and Windows operating systems and a Google Chrome Extension for these operating systems. Mobile apps for iOS and Android will be available soon.

What are my options for payment? Will I be charged monthly or annually?

We accept all major credit cards. Your subscription fees for your plan will be charged on an annual basis. Any additional usage charges for calls and messages are deducted from your account balance as incurred on a monthly basis.

Request Demo & Free Trial

Things we'll cover:

Here's what we'll cover in a 30-minute demo:

How reps can do their entire job without logging into Salesforce... seriously.

How to create customized sales sequences for simplified outreach.

Sellular’s automation capabilities so reps never miss a follow up.

Our sales dialer with voice and messaging capabilities, powered by Plivo’s global carrier network.

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