The State of B2B Sales Engagement Software

September 13, 2022

Today’s sales leaders seek constant improvements to their internal processes. Between keeping an eye on their business pipeline and tracking performance, the modern sales team has too many tabs open to operate without a sales engagement solution. Sales tools will be key to helping sales teams keep pace with the current business-to-business (B2B) landscape as well as remaining competitive in a complex business ecosystem.

On the other hand, the sales engagement software space is expanding like never before — in part why it can be so complex to evaluate your choices and select the right one for your organization.

Sellular surveyed over 500 sales leaders who work in B2B-focused industries to help learn more about sales-leaders’ management styles, how they stay informed and which selling tools they use.

We’ve put together a guide to help you identify the right sales technologies to complement your current processes and meet your sales team’s needs.