5 Best Sales Prospecting Tools in 2024

December 22, 2023

The number #1 challenge for sales reps after finding the prospect’s contact information is how to contact them. 

Should you use email as your primary channel? Or social media? Or leverage cold calls and text messages? What's the exact method you should go for? 

Sales prospecting is the process of finding and contacting prospects to generate new leads. You can do so by leveraging multiple methods such as:

  • Cold emailing
  • Cold calling
  • Social media messaging
  • Chatbot

Probably, effective sales teams leverage an omnichannel sales prospecting process, and use the different sales channels for prospecting. 

According to RainGroup, 55% of sales and enablement leaders struggle with prospecting. And that's why, instead of relying on manual prospecting methods, you need to automate your sales process.

So, leverage sales prospecting tools.

Below we have listed 5 best sales prospecting tools you need to improve and streamline your sales process. 

Benefits of sales prospecting

Before diving into the different sales prospecting tools, let's understand the benefits of sales prospecting in detail: 

  • Increased revenue: Because, with sales prospecting, you can reach out to more and more prospects — creating more sales opportunities and ultimately driving more revenue. 
  • Improved customer insights: When you interact with multiple prospects, you get insights into their behavioural patterns — which is helpful in improving your messaging and outreach process too. 

Top Features to Look For in a Sales Prospecting Tool

  • CRM integrations. Does the sales prospecting platform of your choice integrate seamlessly with your CRM?
  • Reporting and analytics. Does its reporting and analytics feature generate actionable reports with comprehensive insights, comparisons and trends?
  • Intuitive dashboard. Does it have an intuitive, easy-to-navigate dashboard?

5 Best Sales Prospecting Tools To Optimize your Sales Process

Below we have listed 5 sales prospecting tools you need to improve and streamline your sales process. 

The Best sales prospecting tool for email outreach and cold calling

 Juggling between multiple tools to automate your email outreach campaigns and cold calling efforts?

Here’s a B2B sales prospecting tool that provides a unified interface that will help you execute both the functions with ease:

1. Sellular

Sellular is the best sales prospecting platform that lets you execute end-to-end sales outreach from one place and capture the sales activity in Salesforce in real-time. It also integrates with Zoom, Google Meet and Microsoft Teams — allowing you to schedule meetings and recordings with leads and contacts —  all within a single platform.

Top features
  • Offers a powerful, enterprise-grade voice and texting system powered by Plivo — it enables domestic & international calling, call conferencing, power dialer, voicemail, recording & transcription, and SMS texting
  • Lets you view and edit all the Salesforce records in real-time
  • Enables scheduling meetings and capturing meeting recordings within Sellular
  • Unifies all your sales tasks and activities to enable tracking sales productivity from a single place
  • Offers advanced reporting features that let you measure sales team metrics, compare sales performance, and create custom reports
  • Offers an intuitive and familiar user experience similar to Gmail to send emails and spreadsheets to update CRM data
  • Offers flexible monthly contracts
  • Offers deep integrations with Salesforce — with two-way sync to unify sales activities
  • Offers Smart Views and Outbound Sales CRM in all the pricing plans
  • Provides white-glove onboarding and free setup 
  • Enables onboarding and account setup in a day
  • Provides 24*5 in-house customer support
  • Integrates with Salesforce CRM and Zoom
  • Doesn’t offer extra features beyond sales engagement like revenue intelligence, managing customer success and forecasting 

Sellular comes with two pricing plan options:

  • Growth: Priced at $39 per user per month, this plan works best for sales teams wanting to scale automation and personalize email communication. 
  • Business: Priced at $69 per user per month, this plan works best for teams seeking voice and email omnichannel functionality and robust sales analytics.

Free trial: 14-day free trial

The Best sales prospecting tool for finding email addresses

Let's be honest: finding email addresses manually is time-consuming, especially when you're executing high-volume prospecting and scanning hundreds of prospects daily. According to Sopro’s State of Prospecting 2023

  • B2B sales reps who did manual outreach spent 28% of their time researching and sourcing contact information, 21% of their time writing cold calling intros and 10% of their time pitching, prospecting and closing the prospect.
  • When these sales reps hire a specialized agency to do the same, they spent 73% of their time prospecting, pitching and closing the prospect — giving more time to the B2B sales reps to focus on tasks that need the heavy-lifting. 

That's where a tool like Hunter comes into the picture that extracts email addresses directly from a prospect’s social media account or their company domain. 

2. Hunter.io

Hunter is an all-in-one email outreach platform that helps you find email addresses of people on the web, verify them and execute outreach campaigns.

Top feature: You get the public sources and discovery dates of each email address to verify the source of information.

  • Easy setup and implementation
  • Quick and accurate email address matching 
  • Responsive customer support
  • Not available on LinkedIn using the Chrome extension
  • Long page load and refresh times 
  • Cluttered UX that could be simplified

It comes with three pricing plans: 

  1. Starter: Priced at $49, this plan offers 500 monthly email searches and connects 3 email accounts.
  1. Growth: Priced at $149, this plan offers 5,000 monthly email searches and connects 10 email accounts.
  1. Business: Priced at $499, this plan offers 50,000 monthly email searches and connects 20 email accounts.

The Best sales prospecting tool for social selling

Social selling refers to the process of using the brand’s social media channels to connect with prospects, build relationships, and engage with them online to drive more sales. Using social selling, sales reps can warm up prospects and build a more organic relationship with them, which can, in turn, improve conversion rates. 

Here’s a social selling tool you can use to improve social relationships with prospects and make more personalized pitches.

3. Hootsuite

Hootsuite allows you to create, schedule, and publish content across multiple social media platforms — Facebook, Instagram, TikTok, Pinterest, LinkedIn, Twitter, Reddit and Google My Business.

Besides, the tool also helps you keep tabs on the conversations people are having about your brand and how they’re reacting to your products on social media. This information will help sales reps personalize their communication further with prospects and improve conversions.

Top feature: You can set up ‘Streams’ to monitor keywords, mentions, and hashtags on Twitter, LinkedIn, Facebook, Instagram and Reddit to listen to what people are talking about without switching between interfaces.

You also get a strong inbox functionality to respond to DMs and comments from your audience, and collaboration features to partner with your internal team.

  • Easy to use
  • Integrates with 150+ apps
  • Has in-depth analytics on overall social media performance
  • Allows you to schedule 350 social media posts at once through a CSV file
  • Social listening and advanced analytics available only in the Team plan
  • Doesn't offer a free plan
  • Professional: Priced at $99 per month, with this plan, 1 user can connect, schedule, and track the performance of 10 social media accounts.
  • Team: Priced at $249 per month, with this plan, 3 users can connect, schedule, and track the performance of 20 social media accounts.
  • Enterprise: Comes with custom pricing. With this plan, 5 or more users can connect, schedule, and track the performance of 50+ social media accounts.

The Best sales prospecting tool for scheduling calls

The back and forth that goes on in scheduling a sales call with the prospect is frustrating. When the sales rep schedules the calls manually, they have to initiate each step manually — from asking (or giving) the time for the call to giving frequent nudges about the call to the prospect. This creates friction in scheduling appointments. 

Enter: Appointment scheduling software

An appointment scheduling software lets your prospects schedule a call with you. In fact, some advanced phone solutions even let you route those calls to other sales reps when needed. 

If you’re looking for an intelligent cloud phone system that goes beyond mere scheduling of calls, RingCentral is your best friend!

4. RingCentral

RingCentral is a cloud-based solution for businesses of all sizes and offers a streamlined communication system to sales reps by offering phone solutions, team messaging, team meetings, and an AI-first customer support channel.

Top feature: It comes with a virtual PBX that offers call handling, flexible call flows, customizable business hours, and real-time and historical call analytics.

  • Has top-notch customer support
  • Comes with a mobile app
  • Lets you set up and implement the tool easily
  • Offers complicated features to support companies across small, medium, and enterprise teams
  • Offers CRM integrations only in the Premium plan
  • Doesn’t offer some of the advanced features like Smart Views, Task Manager, and Sequences
  • Has generic call and business analytics

RingCentral offers 3 pricing options: core, advanced, and ultra.

  • Core: This plan offers a basic phone system solution, and is priced at $20 per user per month.
  • Advanced: This plan covers everything the Core plan offers, along with an advanced phone system, and is priced at $25 per user per month.
  • Ultra: This plan works the best for enterprise teams, and is priced at $35 per user per month.

The Best sales prospecting tool for data enrichment

Do you need exact information from prospects like the current tech stack they’re using to optimize your messaging and pitch your product the right way?

Data enrichment is the process of enhancing current information by providing missing or incomplete data. 

Here’s a data enrichment tool you can use in your sales prospecting process:

5. ZoomInfo

ZoomInfo is a go-to-market platform for B2B companies that provides a frequently updated database of insights, intelligence and purchasing intent data about companies and contacts.

Top feature: You can monitor intent keywords to see what the companies relevant to you are searching for

  • Provides accurate information for prospecting efforts
  • Lets you import relevant information into Salesforce
  • Has an easy-to-understand interface and extensions
  • Has an easy setup process
  • Pricing is higher for small businesses and is not revealed upfront
  • New users may find an extensive set of features a bit challenging to understand initially

Zoominfo offers three pricing plans (you need to request the pricing based on the plan you select):

  • SalesOS: With this plan, you get the prospect’s contact details, company and buying insights, and engagement integrations.
  • MarketingOS: With this plan, you get contact data, advanced company insights, digital marketing solutions (to convert leads into pipeline), and integrations.
  • TalentOS: With this plan, you get contact data, candidate alerts, and company insights and engagement integrations.

Ready to amplify your sales prospecting?

Sales prospecting is hard if you don’t have the right set of sales tools in your tech stack. Once you identify the prospecting functions you want to execute, you can pick from the list of amazing tools we have shared with you. 

BONUS: If your focus is to use a single platform that solves most of your prospecting needs, try Sellular. With Sellular, you can automate sales cadences, outbound calling (both for domestic and international calls). Book a demo with us.

So, what are you waiting for? Start your prospecting journey today!

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